The creation of hotel lobbies is alchemy. Designers work with distinctive shapes and lighting conditions

As a tool to tell a story, architects and designers use unconventional materials on the walls and floor. The trend is towards unmistakable patterns that are immediately captivating.

Original, inviting and comfortable for guests

Today, Hotels create an original, welcoming and comfortable environment in their entrance areas. Thanks to them, they pass on their history to their guests even in the first seconds after their arrival. According to leading designers, distinctive shapes, modern technology and selected lighting are essential. The trends for 2019 are glass, wood and new also photo tiles for the wall. 

Nowadays hotels are no longer an example of impersonal space that guests leave without feeling after their stay. On the contrary, according to leading designers, hoteliers focus on renovating or constructing new premises in a unique environment. “Today’s trend in the design of hotels and hotel lobbies is to stand out from the crowd, to be more personal and to be able to instantly communicate the hotel’s message to the customer and to communicate with its target group, says Milan Vrbik, designer and co-owner of ATAK Design Studio. According to him, the creative interior needs to be aligned with a range of requirements that the property wants to present and that are part of its sales strategy. “The lobby and reception area will become the company’s storyteller, where customers want to experience positive experiences in an otherwise unfamiliar environment,” adds Vrbik.

The trend is towards striking patterns with 3D and photo effects

As a tool to tell the story, architects and designers use unconventional materials on the walls and floor. The trend is towards distinctive patterns that attract guests immediately. Dull paintings and paper wallpapers are a thing of the past. Interior designers choose a variety of structures, glass panels, pleated woods in different levels and surfaces with extravagant squeegees. The novelty of the year 2019 are photo tiles, which can illustrate and underline the uniqueness of the room. “Tiles with images that appeal to the guest are selected at the reception desk and in its vicinity. With a special photo print, the picture is true to detail and absolutely natural. For this reason, tiled mosaics with photographs depicting, for example, natural landscapes and complementing the increasingly used wooden elements and natural colours, will be applied in these places,” said Andre Beurskens of C.Art Studio, who is the first on the Czech market to produce photo tiles. According to him, hotels do not even neglect the areas of the rooms where people will make their way to accommodation. “Hotels continue to rely on photo tiles, for example in the lobby, where drinks or coffee images are used, and in the spa, for example, photos of the underwater world,” Beurskens added.

This year’s trend in flooring is to mimic natural materials and plastic effects. “Materials that mimic natural elements are promoted, and a new style is also created by materials related to the development of CNC technologies, i.e. computer-controlled devices. So we can create a unique 3D structure,” commented Milan Vrbik. Among the surfaces used in this method, for example, he emphasizes three-dimensional woven carpets, structured ceramics and molded vinyl. A suitable alternative is, for example, cast flooring with epoxy screed.

Appropriate lighting completes the atmosphere

The lighting in the entrance hall is mainly determined by the atmosphere the hotel wants to create. “It is definitely pays off using luminaires with high-quality electronics connected to a jointly controlled system. This will ensure the same lighting behaviour and create a pleasant atmosphere for visitors,” said Jaromír Popek of U1, who focuses on interior design and lighting architecture. Hotels often also focus on selecting high-quality lighting artworks to attract guests at a glance. In more intimate areas, the goal is to hide the lights and, for example, play with the ability to change the light color during the day. According to Jaromir Popek, many types of materials, tones and colours can be combined in lighting today. “This gives designers countless opportunities to create a space with a vibrant and subtle atmosphere,” says Popek.

Source: 10 March 2019. You can find the press article here